ABOUT HEROIC HEARTS  

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THE HEROIC HEARTS STORY
» Our History
» Our Name and Logo
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WHO WE ARE
» Jim Elzinga
» Robert McGarvey
» Kirk Wannamaker
» John Stevens
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PARTNERS
» Joseph Batty, Vancouver
» Lisa J. Koss, Phoenix
» Kendra M, Coleman, Chicago
» Joseph Tay, Singapore
» Dong Mei (Maria) Wang, Shanghai
» Mark Jenkins, Toronto

» Back to Home

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Whether you are seeking to formalize the broad range of value drivers in your business, planning an IPO, restructuring, or seeking additional debt, every business can benefit from expert advice to ensure that their financial management, systems and statements supports the reality of value creation in their organization – and do so without running afoul of GAAP, the various Revenue Services or the Securities Exchange Commission.

Joe has unique insights and long experience in the world of finance. He has held many corporate directorships and senior management positions, including a three-year tenure as CEO of a Canadian electronics company specializing in advanced computer-controlled lighting systems. During his tenure as VP of Finance at Northern Alberta Institute of Technology (NAIT), Joe's interest and involvement in new products and technologies led to his spearheading a technology transfer liaison program between NAIT professional staff and industry. Two decades later, the Liaison Program remains a vital source of innovation for Canadian companies.

With over forty years of experience in finance and accounting, J.F. Batty demonstrates a proven track record of helping business - large and small - set up financial systems in support of their strategic goals and objectives. The work Joe has done over the past many years has made him an authority on Intangible Assets, an extremely rare specialty dedicated to Identifying, Valuing, Accounting for, Protecting and Financing all the Assets in your organization. Every financial manager today needs to know and understand these principles: the success of their businesses depends on it.

Qualifications

Chartered Accountant, Institute of Chartered Accountants of Alberta

Personal Statement

“My goal is to provide business leaders with an edge, by fully identifying and valuing all of the assets in their organization. That includes the accurate capitalization of intellectual property and other non-traditional assets; in this manner we help management to make better balanced, more informed decisions, and to maximize their capital value for internal use as well as for potential creditors or equity partners.”